Brand Your Hybrid Identity
is this you…
You are more than a generic job title.
Your business card says “Director of X” or “Founder/CEO” but that doesn’t truly describe you. You’re unsure how to craft a title that authentically expresses who you are because you defy traditional labels.
You don’t know your unique value prop or personal brand.
What makes you YOU? Don’t know? At the intersection of your work identities is where your secret sauce resides. Let’s finally reveal that!
You’re an expert and a generalist.
Guess what?! You can be both! When you’re a combo, it usually means you’re a hybrid professional, someone who blends and merges multiple identities together. When this happens, you are the expert of your hybridity!!! That’s what this course will help you uncover and brand.
You can’t choose one niche.
Being told you have to find one niche is terrible advice. Some people really are talented at many things. Hybrid professionals find their niche at the intersection of their identities. That’s the piece of career advice you’ve been missing.
…Then it’s time to find your true professional identity!
meet Your Instructor.
I’ve been in
your shoes.
My career stalled. I didn’t feel seen, I was undervalued, and I thought I was a misfit. I didn’t realize I was undergoing a professional identity crisis.
I started studying professional identity through formal research to restart my career and understand who I was.
Through this process, I discovered the secret to being seen for my full talent and realized I was actually a hybrid professional!
Today, it’s my mission to share this knowledge with as many people as possible.
Leading authority on hybrid professional identity
PhD spent 10 years researching this topic
Invented signature tools at the nexus of career development, personal branding, and identity studies
Author of book More Than My Title
Learn more about Dr. Sarabeth Berk
“Hybrid professionals merge identities together. At the intersection is where they form a unique expertise, a hybrid expertise. That’s what they have to discover, name, and claim to stand out.”
the fix?
Figure out your hybrid professional identity.
Instead of wrestling with being either this or that, give yourself permission to integrate your professional identities together into the fullest expression of you. Then, design a hybrid title that captures what you bring to the workforce instead of sounding like everyone else.
Claim your hybrid expertise.
Your hybrid expertise is your special flavor—it’s the way your unique combination of work identities blend into the amazing recipe of you. Most people have never reflected deeply on the intersectionality of their identities. Once you do, it’s where you’ll unlock your value and be able to communicate your personal brand.
How do you do this?
1) Investigate who you are at the intersection of your multiple work identities.
2) Design a hybrid title to name your hybridity (aka who you truly are in your work).
3) Define what your hybrid title means so your personal brand comes alive and make sense.
“Really love how Sarabeth uses the Venn diagram to find identity, and how she broke each step down and provided great examples of questions to ask to be more concise.”
“Branding myself as a hybrid professional was soooo helpful for this interview process.”
Course Overview:
Your hybridity is your secret sauce. It’s time to share that with the world.
After all, you are MORE than your job title.
Picking up from Professional Identity Decoded, in this course, you’ll begin by placing your primary professional identities into a Venn diagram. These are your foundational work identities and key ingredients of who you are in your work.
This course is a deep dive into who you are at the intersections of your Venn diagram to reveal the gems that make you unique. The intersections are a messy, confusing, and unconscious space, but the more you see the specific things you’re doing there, the juicier the insights you’ll reveal about yourself.
After uncovering insights, you’re able to create a mind blowing, super original hybrid title- the authentic label to call yourself. Your hybrid title is the name you call yourself in your work, and how you define it becomes your true personal brand.
This course shows you how to brand your hybrid identity, define it, and unleash your unique personal brand.
COURSE INCLUDES:
Step-by-step guidance on how to brand your hybrid identity
1.5 hours of video instruction
80-page PDF workbook
Examples of hybrids and how they use their hybrid titles
Practical tips on how to use your hybrid title to leverage your personal brand
Professional Identity Math to reformulate your identity
DIVINE framework to design a strong hybrid title
Hybrid Professional Identity Elevator Pitch
curriculum:
PART 1: Setting the Stage
You’ll get a full overview of the objectives, mindset, and all the materials in the course.
PART 2: Important traits and examples of hybrid titles and branding
Learn what makes a hybrid a hybrid and how other hybrid professionals are applying their hybrid titles in the workforce.
PART 3: Investigating Your Intersections
Dig into your Venn diagram and notice what you’re really doing in your intersections.
PART 4: Hybridizing and Professional Identity Math
Apply math formulas and play with keywords to create a hybrid title. Learn the DIVINE framework for the most vibrant titles.
PART 5: How to Define Your Unique Value
See how your personal brand becomes the definition of your hybrid title. The insights you found help express your unique value.
PART 6: How to Use Your Hybrid Title
Practice using your hybrid title, test it out, try it on, and learn the three-part method of using it during introductions.
enroll now
On Sale for $89 (Save $60 off full price of $149)
COURSE INCLUDES:
- Step-by-step guidance on how to brand your hybrid identity
- 1.5 hours of video instruction
- 80-page PDF workbook
- Examples of hybrids and how they use their hybrid titles
- Practical tips on how to use your hybrid title to leverage your personal brand
- Professional Identity Math to reformulate your identity
- DIVINE framework to design a strong hybrid title
- Hybrid Professional Identity Elevator Pitch
$89 (Save $60 off full price of $149)
unlock your
unique value and stand out from the competition.
what participants enjoy most
FAQ's
What is a hybrid professional?
A person who has multiple work identities and integrates them to work at the intersection. The intersection is their truest professional identity. Hybrids can have both general knowledge and depth of knowledge across different domains. When hybrids integrate their identities together, that’s where their truest expertise is formed.
How will this course help my personal brand?
Doing a deep dive into your professional identity unlocks all kinds of important knowledge about yourself along with keywords that are unique to you. For instance, you might realize you’re talented at balancing tension on teams, and suddenly you see that your personal brand is about being the tension balancer. Your personal brand is a picture of you. Doing this course helps you see that picture more clearly and articulate it better than ever.
How long do I have access to this course?
After purchasing this course and the accompanying materials, you'll have access to it for one year from the date of enrollment across any of your devices.
How long does it take to complete this?
This is a self-paced, online course so you can work at your own speed. Typically, it’s best to do the full course in under 30 days so you have time to reflect between activities and don’t lose momentum.
Isn’t everyone a hybrid professional?
That’s like saying, isn’t everyone an expert? The answer is no. There are three types of professional identity people have: singularity, multiplicity, and hybridity. People who integrate their identities together are hybrids and they possess different qualities than experts or generalists. Not everyone is a hybrid, yet people can learn to develop their hybridity.
What if I'm unhappy with the course?
We'd never want you to be unhappy. If you don't feel pleased with this course, contact us at info@morethanmytitle.com during the first 7 days after enrollment.
What is a hybrid title?
A hybrid title is the name you give your hybrid professional identity. It represents who you are and what you call yourself at the intersections of your top professional identities. This is meant to be a unique title that no one else has, that people haven’t heard of before and that authentically represents the full you. When you find this title, it frames the entire picture of you, and how you define your hybrid title becomes your personal brand.
What if nobody understands my hybrid title?
It’s not recommended to use your hybrid title without context because otherwise it won’t make sense. The hybrid professional identity elevator pitch is a specific framework you’ll learn to help you with this. It’s been tested to be effective. There are three parts you need to use when you introduce yourself. If you only use your hybrid title, you will sound funny, and people won’t get it. There’s an art to how you can use your hybrid title.
Do job titles matter?
Titles like lawyer, CEO, entrepreneur, marketer, leader, coach, yogi, therapist, etc. are nonspecific identifiers of who we are and what we actually do. These terms are generic labels that thousands of people use, and they don’t differentiate us or articulate our uniqueness.
Instead, you must create what you want to call yourself so others can see your authentic professional identity too. Defining your professional identity more accurately is a critical step so people see you the way you want to be seen. This is a fundamental element of job searching and networking.
Additional questions?
We’re happy to answer them. Reach out at info@morethanmytitle.com
